PressEnter Group associates with Optimove

PressEnter Group has partnered with Optimove in a bid to more scale its retention marketing and advertising attempts.

PressEnter Group is an operator of on line on line casino brand names, such as 21.com and Nitro On line casino, whilst Optimove is a Customer Partnership Management (CRM) advertising and marketing system.

The partnership aims to electric power the operator’s attempts to further automate its CRM processes, with Optimove’s AI-mapped CRM journeys allowing PressEnter Team to “scale and deal with hundreds of participant segments, orchestrate authentic-time and scheduled multichannel campaigns, and measure the incremental benefit of each and every player conversation,” a statement from PressEnter Group examine.

The operator added that it selected the CRM advertising and marketing system owing to its info-pushed technique and AI abilities. It aims to unlock and improve player lifetime benefit, both equally in a sustainable and accountable manner.

“We are pursuing an bold and aggressive growth system in the marketplaces in which we are currently lively but also in new jurisdictions exactly where we imagine players will be receptive of our manufacturers,” said PressEnter Group CEO Lahcene Merzoug.

“Our distinctive retention tactics have been a crucial driver in our achievement to date but partnering with Optimove will make it possible for us to drastically scale this action, exclusively when it comes to automation and driving efficiencies.”

Moshe Demri, GM EMEA at Optimove, commented: “We are honoured to be decided on by PressEnter Team to aid its significant expansion endeavours. In a remarkably competitive industry such as iGaming the only way for operators to improve is with fantastic CRM Promoting. Optimove is dedicated to our clients’ advancement by providing entrepreneurs with remarkably refined, AI-pushed remedies that ability personalised advertising at scale.

“We are very very pleased and thrilled to permit PressEnter Team to broaden its retention attempts, giving each player with the personalised encounter they drive.”